FTC Rules on Bloggers

The FTC has finally released guidelines for bloggers about endorsements and advertising! Cotton Babies has been watching for this, hoping that we would eventually get clarification about how the FTC feels about the issue. We are frequently approached by bloggers requesting free product in exchange for a published review. Some are professional. Others, well, not so much. Now that the FTC guidelines have been published, please stay tuned for more from Cotton Babies on this all-important subject. I want to digest this document before I dive into my thoughts. While you're waiting, here is a link directly to the FTC guidelines: http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf