Tuesday, September 22, 2009

We LOVE Flip & Econobum... and know you will too!

We just returned from the ABC Kids Expo in Las Vegas. The show was a HUGE success! While at the show we got to debut our two new cloth diapering systems, Flip & Econobum.

Both Flip & Econobum are one-size diapering systems. They will grow with your baby - just like bumGenius. They are both made from the same PUL outer fabric that you know and love from bumGenius - they both can just wipe clean when they are messy and have snap closures. The similarities pretty much end there.

Econobum is a one-size cover & prefold, and retails for $9.95. You can also purchase a "full kit" which is 12 prefolds & 3 covers for $49.95. Generally, we tell people that you should have a "stash" of 24-36 diapers to cloth diaper your baby...so with Econobum, you can cloth diaper your baby for $100-$150. (I usually have to repeat that statement about 3 times before anyone realizes that I am not joking :)) Econobum only comes in white, and you cannot buy the cover or prefolds separately - we are just keeping things SIMPLE!

As for Flip, there was so much excitement over the number of OPTIONS! That is what Flip is all about - a cloth diaper system that is flexible. Flip has many of the same bells & whistles as bumGenius...but we heard what you were asking for - SNAPS and no more stuffing! On the outside, Flip looks like the bumGenius Organic One-Size. With Flip, you choose 1 of 3 different inserts to use, and simply lay the insert in the cover - it doesn't fasten in, it is just designed to FIT (and boy, does it!). When it is messy, you just toss the insert in the diaper pail and replace it with a clean one. It is just so easy! So let's talk about the 3 options you have with Flip:
  • The Flip Stay-dry insert is more similar to what you have seen from bumGenius in the past. The one-size insert has suede cloth on one side and microfiber on the other. The suede cloth wicks moisture away from your baby's bum so it stays dryer, longer...
  • The Flip Organic insert is 100% certified organic cotton...it is SO SOFT and VERY absorbent!!!! It is one-size, so it folds to fit inside the cover.
  • The Flip Disposable insert is what caught the most attention. As much as we want babies in cloth all the time, we know that sometimes, life happens. And when life happens, cloth might not be a feasible option. So... we have introduced a disposable insert that is made for just those occasions - when life happens. The disposable inserts are not sold with a cover, we want to be clear that this is the alternative use for Flip, but what a great alternative to have... and I gotta tell you - this insert SUPER absorbent! The team all got to witness this as we traveled to Las Vegas for the ABC Kids Expo - some of the babes sported Flip using the disposable inserts - it handled some intense "pooplosions". The Flip Disposable insert will work with any of our products - bumGenius, Flip & Econobum.
There are so many awesome options, it all becomes a little overwhelming to sort out. So let me try to help. Basically, you can order Flip in 2 ways: an individual cloth diaper (1 cover & 1 insert) with either a stay-dry or organic insert OR as a day pack (2 covers & 6 inserts) - with either stay-dry or organic inserts. Oh, and let's not forget the fun colors - Flip comes in Zinnia (dark pink), Ribbit (dark green) and Moonbeam (dark blue)...right now, the day packs are only available in Boy (Moonbeam) & Girl (Zinnia).

I hope this helped answer some of the questions out there. If you have more questions - feel free to call Cotton Babies customer service at 888-332-2243... or post your questions in the comments.

So now... what are you waiting for? Get your pre-order in now for Flip & Econobum :)

P.S. For the record, there are no changes in the works for bumGenius.

No comments:

Post a Comment